Summer is just around the corner and MissguidedUS has taken fashion to the next level with its brand new Summer 2013 campaign. It was shot in the laid back city of Barcelona, which was drenched in sunshine as the Missguided crew scouted out the best locations, including concrete skate parks, the yellow sandy beach and roads adorned with street art.
The urban backdrops perfectly suited the off-the-cuff styled outfits, which were worn by the utterly beautiful but ‘don’t mess with me’ Brazilian model. Her bold red pout, long tanned limbs and off-beat style were an unexpected sight and she caused quite a stir among the locals as she lounged against the grey concrete walls.
A diverse range of dresses were given a street edge with the addition of oversized snapbacks, platform high tops and studded rucksacks. A neon bodycon dress was spotted on the skate park as boarders and bikers stopped their displays of tricks and flips to stare, while a statement tribal bodysuit was worn on the beach with a fierce leather jacket.
The detailed skater dress commanded attention when set against the stark concrete port, while sequins and neon embellishment glittered in the scorching sun. Meanwhile, bold and brightly painted walls were used as the perfect surroundings for an oversized varsity baseball T-shirt and a tropical print bustier worn with ghetto-chic gold.
Separates with a fishnet overlay, an acid wash denim jacket and an oil-slick pencil skirt worn with an oversized checked shirt tied casually around the waist finished with a cropped top were also featured.
As the last few minutes of sunlight were squeezed from the day, the flawless model, dressed in a fierce cut out leatherette dress was seen on a hotel rooftop, with the epic Barcelona cityscape stretching out to the mountains in the distance.
Welcome to Summer 2013 at Missguided.
(Courtesy of Business Wire)
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